Marketing Saint Michael's

Charlie Merry

Blog# 13

Marketing

Prof. Popovich

Marketing Higher Education

 

                Going through High School it was assumed that College was something that’s necessary. If you wanted a career that produces a high salary, college needed to be in your future. However, I seem to see an increasing amount of people choosing alternative routes out of High School. This isn’t necessarily a bad thing as it can lead to increased happiness and perhaps a well-paying job. Furthermore, liberal arts schools such as Saint Michael’s are seeing lower enrollment numbers as a result of this. Saint Michael’s sees that there’s a decrease in demand. Students who are attending colleges these days seem to be specializing in something and opting out of a liberal arts education. Saint Michael’s needs to effectively market their brand if they want to solve this problem.

 

                There are many benefits of a liberal arts education. Liberal arts educations provide you with a multitude of skills and you become a well-balanced individual. Saint Michael’s needs to show the public why this is important and market why it’s important. Specializing in something can be profitable, but will it provide you with the skills necessary to be a life-long learner? Saint Mike’s needs to recognize this and market it to those in demand of a college education.

 

                Furthermore, Saint Michael’s can market their location as a selling point. Saint Mike’s is located near Burlington, Vermont. Burlington is recognized as a premier college town that has plenty of young night life. This is certainly attractive to prospective students as they want other students to connect with throughout their four years. Also, Saint Mike’s is nearby to plenty of great skiing in the northeast. Those students who like to ski will certainly find it attractive and Saint Mike’s should market these burgeoning opportunities to prospective students.

 

                Overall, Saint Michael’s needs to effectively market their strong points if they want to fight off declining enrollment numbers. We’ve seen how important effective marketing can be to any company or enterprise. Saint Michael’s is doing their best as it is. However, if they want to continue their steady enrollment they must step up their efforts in the future and the present.